Problem solving – Rice packaging

This assignment is pretty much a copy of the teaspoon task, only with a new object. The assignment goes:

You have to design packaging for rice. The packaging has to be different from what is in the market. Apply each one of the SCAMPER techniques and do a write-up on your findings. Then choose the option that you think would work the best and do a sketch of what the packaging would look like.

The design I came up with has a fun, clean package design that I haven’t seen in stores before. The small boxes inside are one person portions each, something i’ve missed having as options on the market.

Here is how i used the SCAMPER method for the rice packaging:

Substitute: I changed the portion sizes and made each box have one person portions.

Combine: I combined the packaging with transparent windows in to the product so you can see the quality.

Adapt: I adapted the design of the packaging and made it more clean and fun, hiding the info about the product on the back.

Modify/magnify: I made the package as a long, short rectangle instead of the ususal upwards packaging already on the market.

Put to other use: You can use the packaging again as a cute container for something else.

Eliminate: I eliminated the big family sized portions so it’s more convenient for people who live alone making dinner.

Reverse/rearrange: I changed the usual form of the package and made a new design that’s fun and fresh.